Mike Savas, CEO and Founder of SUPER speaks on Transformational VIP Experiences in Rolling Stone Magazine

SUPER CEO, Mike Savas, spoke to Rolling Stone about the new landscape of VIP packages and what lies beyond the horizon for the industry - here’s an excerpt of his thought-provoking take:

“For a while we were in the experience economy, but we’re evolving into a transformation economy, where people want more than an experience — they want to be transformed,” says Mike Savas, founder of Superfan Live, which runs concert packages for Metallica and Disturbed. “The experience needs to be epic and last well after the show. We want fans to leave wanting to come back because they feel like Metallica or Bon Jovi treat them like family.” Bon Jovi were Savas’ first taste of the artist-engagement world after being appointed VIP coordinator on their 2008 Lost Highway tour. The team took the idea around the world, but Savas says it took years of developing the concept and educating managers and artists before more acts jumped aboard.”

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